Creating an experience that will put smiles on people’s faces

VIRGIN AMERICA INFLIGHT ENTERTAINMENT SYSTEM

When Virgin Airlines started Virgin America, they wanted a state-of-the-art in-flight interactive platform that mimics their friendly, fun and creative offline services. Introducing RED, where users can listen to music, watch movies, order food, read magazine, shop and even chat. We conducted research on user interfaces, considered the capabilities/limitations of the platform, and gathered information on how passengers and flight attendants will be using them. The system was launched and has served many passengers onboard. A kiosk UI for flight check-in at the airport was also developed based on the work we did with RED.