Breaking through the noise — rebranding Los Angeles’ best kept secret

REBRAND SANTA MONICA MOUNTAINS NATIONAL RECREATION AREA

The Santa Monica Mountains National Recreation Area lacked a distinct and memorable identity, and failed to convey the rich resources that the organization has. We conducted competitive assessment and identified best practices; looked at market and industry trends, ideated and developed a whole visual identity system. We gave it a brand feel — a brand that stands for preservation, environmentalism and stewardship.