A balancing act between brand, market and user’s needs

NISSAN EUROPE HOMEPAGE LAYOUT & CONTENT OPTIMIZATION

Nissan’s website homepage represents what the brand wants to say and show as a first contact for consumers. It must be able to guide users to content and tools within their journey in searching for a vehicle. Using user research and site performance metrics for guidance, we redesigned the homepage layout with a mobile first approach, and paid specific attention to different user needs. We also developed guidelines that will help ensure the best possible presentation of offers with a consistent look and feel across all Nissan European regions.