Growing partnership from content and beyond

NISSAN GLOBAL WEBSITES LAUNCH

Nissan/Renault Alliance relaunched their global websites for all of their network using Adobe Engagement Management (AEM) system. The Nissan client engaged us to provide content strategy, assets and content for all the vehicle product pages. I led a team to develop content for over 70+ vehicles, and became the “expert-users” of the new CMS platform. Building upon the trust established through our working relationship, we started collaborating with the client and partnering agencies in making improvements to user experience through page layout, component and UI designs.